Marketing Agency in the SEO world.
As for recent times, businesses now need digital branding tools to make sure about their
real-world presence.
The 3 B’s of Digital Branding
However, there are three B’s that further describe Digital Branding. Though they are not
related to each other, somehow they are.
The three B’s of Digital Branding are as follows,
Brand
Your brand represents you and your promise to your customer. It helps you stay focused
because your brand helps connect with your customers as positive customer feedback provides
your business value and goodwill.
Branding
Branding is the strategic implementation of your designs and ideas for your brand to make
it unique and eye-catching.
Brand identity
Brand Identity consists of elements such as the messages, values, and purpose of your brand.
If you have a brand, your priority should be your brand identity. Otherwise, it is more
likely that your brand or company will not grow at its usual pace.
What makes Digital Branding different from Digital Marketing?
Digital branding focuses on providing value, loyalty, and brand recognition, while Digital
marketing focuses on attaining good customer reach and sales. These areas are different from
each other because they both have different approaches, and they work accordingly.
Components of successful Digital Branding
User-friendly Logo
A brand logo is the first thing you go for when you have a brand. However, your brand logo
should be a complete depiction of the values of your business. It should be able to leave an
impression on your target audience. That is why it should not be complicated. You can also
apply color theory and standard color scheme so that logo may look good in all sizes and on
all your brand materials such as letterheads, business cards, and billboards.
Website
If a customer wants to know about your brand, business locations, your hours of operation,
your product listings, or your contact information, they’ll search your website on Google.
It is one of the pretty good reasons to create a website with good navigation so that search
engines may navigate all the information presented on the website with ease.
SEO
Search engine optimization (SEO) ensures your brand presence on the search engines. One of
the tools is Google Search Console that explains how Google indexes and ranks sites. It
designs user-friendly pages and makes your website stand out from the rest, and consider
what makes your website engaging.
Influencer Marketing
People with large social media followings are known as influencers. They most often post
about your brand on social platforms where several consumers get familiar with your brand
and share their feedback on your product on their social media so that many people get to
know about your brand.
Content Marketing
To advertise your product is not enough these days. Good content has become a need for
businesses. It creates engagements with other brands, and this usually increases the sales
of a brand. It increases engagement with other brands, strengthens goodwill, and creates PR
that helps your brand emerge in the market.
Conclusion
Digital branding of a brand is as advertisement is to marketing. It tells people about your
brand through websites, apps, social media, videos, and other social mediums. Digital
branding is a combination of digital marketing and internet branding to develop a brand
online. According to a study, “more than 80 percent of global marketers launched influencer
campaigns in 2015”. It is enough to signify the importance of marketing campaigns for
digital branding.