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Marketing Agency in the SEO world.

As for recent times, businesses now need digital branding tools to make sure about their real-world presence.

The 3 B’s of Digital Branding

However, there are three B’s that further describe Digital Branding. Though they are not related to each other, somehow they are. The three B’s of Digital Branding are as follows,

Brand

Your brand represents you and your promise to your customer. It helps you stay focused because your brand helps connect with your customers as positive customer feedback provides your business value and goodwill.

Branding

Branding is the strategic implementation of your designs and ideas for your brand to make it unique and eye-catching.

Brand identity

Brand Identity consists of elements such as the messages, values, and purpose of your brand. If you have a brand, your priority should be your brand identity. Otherwise, it is more likely that your brand or company will not grow at its usual pace.

What makes Digital Branding different from Digital Marketing?

Digital branding focuses on providing value, loyalty, and brand recognition, while Digital marketing focuses on attaining good customer reach and sales. These areas are different from each other because they both have different approaches, and they work accordingly.

Components of successful Digital Branding

User-friendly Logo

A brand logo is the first thing you go for when you have a brand. However, your brand logo should be a complete depiction of the values of your business. It should be able to leave an impression on your target audience. That is why it should not be complicated. You can also apply color theory and standard color scheme so that logo may look good in all sizes and on all your brand materials such as letterheads, business cards, and billboards.

Website

If a customer wants to know about your brand, business locations, your hours of operation, your product listings, or your contact information, they’ll search your website on Google. It is one of the pretty good reasons to create a website with good navigation so that search engines may navigate all the information presented on the website with ease.

SEO

Search engine optimization (SEO) ensures your brand presence on the search engines. One of the tools is Google Search Console that explains how Google indexes and ranks sites. It designs user-friendly pages and makes your website stand out from the rest, and consider what makes your website engaging.

Influencer Marketing

People with large social media followings are known as influencers. They most often post about your brand on social platforms where several consumers get familiar with your brand and share their feedback on your product on their social media so that many people get to know about your brand.

Content Marketing

To advertise your product is not enough these days. Good content has become a need for businesses. It creates engagements with other brands, and this usually increases the sales of a brand. It increases engagement with other brands, strengthens goodwill, and creates PR that helps your brand emerge in the market.

Conclusion

Digital branding of a brand is as advertisement is to marketing. It tells people about your brand through websites, apps, social media, videos, and other social mediums. Digital branding is a combination of digital marketing and internet branding to develop a brand online. According to a study, “more than 80 percent of global marketers launched influencer campaigns in 2015”. It is enough to signify the importance of marketing campaigns for digital branding.

Display advertising, a new way to market

Display advertising refers to the process of advertising a product or service on different networks, websites, and social platforms such as the Google Display Network and Facebook, etc. They are on relevant third-party websites in the form of banners, images, and text ads. Display advertising is a way to advertise your product and service through banner ads that have graphics or text in them. These ads appear specifically in designated areas of a website or social media platforms. They convey the brand messages using text, logos, animations, videos, and images, etc.

In 1994, people did not know anything about display advertising and, it was a novel way to market products and services at that time. Still, it managed to gain popularity. People liked it, a way to advertise their products among third parties. Then, this way got common. As it got common, it got modified with time as well.

Even though Digital Advertising comes in different forms, but at its core, it revolves around the same principle. Sometimes, marketers also display ads to have a good market reach and, this trend has got common long ago.

Why should you include display ads in your marketing campaigns?

Display ads have the potential to reach millions of users on websites around the globe. That is why display advertising is an excellent way to build brand awareness and get clicks, conversions, and sales even from those users who do not find your business relevant but find your display ad relevant. They have the potential to increase your marketing formats as they increase brand awareness and visibility and target relevant audiences. But here’s a tactic you should apply; target the right user at the right time on the right website.

Forms of display advertising

There are various concepts and strategies through which you can display advertisements. Some of the common ways are as follows,

Advantages of Display Advertising

Display advertising gives you a broad scope of the campaigns to target different groups and apply many advertising formats and concepts for target group-oriented relay. In-display advertising, graphical banners are also compatible with mobile applications as they work more effectively with cookies and other tracking methods. This strategy creates brand awareness to attain good market reach and brand identity.

Conclusion

The light goal of Display marketing is to increase brand awareness and brand reach. Display ads present you with the opportunity to showcase your offers in a wide variety of ad formats. Sales and orders can increase, and on the other hand, campaigns serve to promote branding and image. Researches and studies have proved that an average US user sees around 63 display ads per day. While as of 2012, there were 17.5 million active internet users in Malaysia and $41.86 billion used in display ads in the US. It was to go to $46.69 billion in 2019. Moreover, when everything is optimized in an ad and have targets the right audience, display ads provide marketers multiple advertising opportunities.

What is the Google search console?

Google search console is a service provided by Google which helps web pages in checking their own visibility and ranking among other competitors. The search console aims at making it easier for all websites to keep track of their visibility in the virtual world.

Benefits of Google search console:

Optimization of content

With Google search console web pages can optimize their content by checking and keeping track of what brings people to their site.

Immediate alerts on hacking and bugs

Google search console alerts websites of any bugs or tampering that may cause the page to shut down or glitch.

Better view of how Google reviews content

This service gives users a better understanding of how Google reviews and ranks content thus giving the webpage a better chance at a good ranking.

Responsibilities & Skills Required

• Leading as the SEO subject matter expert on all optimization topics.

• Develop link building strategies to improve SEO positions for targeted keywords.

• Analyze and recommend website architecture changes.

• Using available automation tools to maximize online campaign efficiency.

• Designing, running and evaluating PPC tests.

• Setting SEO targets for growth of traffic, visibility and online sales.

• Contributing to a rise in the company’s online traffic and rankings.

• Identifying target opportunities for customer acquisition growth.

• Dealing with complex SEO issues on an ad-hoc basis.

• Optimizing copy and landing pages for search engine marketing.

• Working with diverse businesses across a range of B2B industries

• Improved organic search results and pay per click (PPC) campaigns through research and identification of profitable keywords

Tools/applications related skills Required

• Google Sheets/Docs/Presentation (Advanced)

• Excel skills (Advanced)

• SEO tools including ahrefs, Semrush & SEOMonitor

Experience

• SEO Account Management: 3 years (required)

• Experience of managing multiple clients’ Google Ads, Bing Ads & Facebook accounts as well as using Google Analytics software

• A good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively.

• Be able to carry out comprehensive conversion rate analysis and ROI tracking for clients’ PPC accounts

Responsibilities

• Solid track record in PPC ideally gained from an agency setting.

• Qualifications in Google Ads Search Fundamentals, Google Ads Display, Google Ads Video, Shopping Ads and Google Analytics.

• Strong knowledge across Google Ads, Microsoft Ads, and Facebook Ads Manager.

• Comfortable analysing large data sets.

• Structured and methodical way of working with a strong attention to detail.

• Genuine passion for PPC and keeping up to date with the latest trends.

• Keen attention to detail.

• First rate communicator

Skills/Experience

• 2 years or more of working in a PPC environment

• Experience of managing multiple clients’ Google Ads, Bing Ads & Facebook accounts as well as using Google Analytics software

• A good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively

• Be able to carry out comprehensive conversion rate analysis and ROI tracking for clients’ PPC accounts

• Working knowledge of PPC, SEO, Web Analytics, CRO (Conversion Rate Optimisation)

• Be Google Ads qualified

• Be Google Analytics qualified

Responsibilities

• Using software and other techniques to produce animations & Graphics.

• Gather video and photo elements.

• Create Videos & Graphics for a website, Youtube and social media platforms.

• Ensure creative storytelling

• Understand needs, review scripts, design storyboards, and create and edit animations.

• Identifying fresh ideas for video/animation production

Skills/ Experience:

• 2 year experience in similar position

• Good knowledge of Adobe Premiere, After-Effects, Photoshop and Illustrator

• Ability to handle multiple project deadlines at a time

• Excellent written and verbal communication

• Creativity, passion, and ambition to excel